Stonecore - Local Pack Domination
Active profile with poor visibility, wrong categories, weak citations, and no Google Posts activity.
+300% calls
Verified Impact
+410% impressions
Verified Impact
+220% directions
Verified Impact
+195% revenue
Verified Impact
1The Challenge
Stonecore is a premium stone mason and construction business based in the UK. Despite having high-quality work and strong customer reviews, they were completely invisible in local map searches. Potential clients searching for local stone work were only seeing competitors, forcing Stonecore to rely on expensive third-party lead generation platforms.
2The Solution & Appeal Work
We re-optimized their entire Google Business Profile starting with primary category alignment. We discovered they were using a generic 'Mason' category instead of high-intent search terms. We updated categories, rewrote their business description with local keyword density, seeded a custom Q&A section, uploaded 50+ geotagged project photos, and built consistent local citations across UK directories to resolve NAP (Name, Address, Phone) conflicts.
3The Outcome
Within 5 weeks of optimization, Stonecore achieved the #1 spot in Google's Local 3-Pack for their primary search terms. Phone calls directly from their profile increased by 300%, eliminating the need for paid lead generation.
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